The brouhaha around jaGuar’s ad has died down somewhat, and what’s left looks like the main beach of a popular holiday destination after New Year’s.
It’s been condemned by many, and the downfall of jaGuar is apparently imminent.
I couldn’t stand the ad.
It looks like marketing invited over DEI for an evening of pot and pleasure, handed over the password to their main Apple machine and gave them free reign on Photoshop and Final Cut Pro.
“Okay, Androgynous HeShe, let’s see what ze come up with.”
And so the course of a monumental legend was forever changed, jaGuar having not just taken a turn, but seemingly having veered off the road.
And crashed into a tree.
But that’s only my opinion.
I’ve heard the term, “Go woke, go broke,” a number of times now.
Wonder if it’s true.
Don’t get me wrong.
I’m as anti-woke as it comes. I cannot stand the agenda behind the woke movement, and I believe there’s more to it than meets the eye.
But jaGuar seems to have crunched the numbers.
What if, dear fellow-mock-outraged, this actually works?
What if their weird twirl in a pink ballerina dress while wearing Oxfords actually gets them roses, not rotten tomatoes?
What did our little collective outbreak of indignation matter?
It doesn’t matter if it seems like half the planet’s upset.
As long as they make sales, right?